Pricing Guide · 2026
WhatsApp Business API Pricing in India — Everything You Actually Pay For
A clear breakdown of platform fees, Meta's conversation charges, and how OneClickMsg's ₹999/month plans compare to other providers.
How WhatsApp Business API pricing actually works
WhatsApp Business API pricing in India has two separate parts, and most confusion comes from providers not explaining the difference:
- Platform fee — what you pay a Business Solution Provider (like OneClickMsg) for the dashboard, template manager, bulk sending tools, chatbot builder, and support. This is a flat monthly or yearly subscription.
- Meta conversation charges — WhatsApp's own per-conversation pricing, billed by category (utility, marketing, authentication, service). Every provider passes this through, since it goes to Meta, not the platform.
Any WhatsApp API price that looks unusually low is either missing the platform-fee half of the picture, or capping features you'll need once you scale past a handful of contacts.
OneClickMsg pricing plans
Growth
₹999/month
- 1,000 free utility messages / month
- Official Meta WhatsApp Cloud API (Embedded Signup, no grey routes)
- Bulk CSV messaging with delivery tracking
- Template Manager — create, submit, sync approval status
- Two-way chat inbox
- Broadcast campaigns — target by CSV, saved groups, or contact tags
- Contact management — tags, groups, notes, CSV import/export
- Contact profile view — message, broadcast & flow history in one place
- Chatbot auto-reply — keyword & business-hours triggers
- WhatsApp Flows — in-chat lead capture, appointment booking, feedback surveys
- Automatic opt-out compliance (STOP/START keyword handling)
- Delivery & campaign reports
- Team member access
- REST API access (on request)
Growth 6-Month
₹6,999/quarter
- 500 free utility messages / month
- Official Meta WhatsApp Cloud API (Embedded Signup, no grey routes)
- Bulk CSV messaging with delivery tracking
- Template Manager — create, submit, sync approval status
- Two-way chat inbox
- Broadcast campaigns — target by CSV, saved groups, or contact tags
- Contact management — tags, groups, notes, CSV import/export
- Contact profile view — message, broadcast & flow history in one place
- Chatbot auto-reply — keyword & business-hours triggers
- WhatsApp Flows — in-chat lead capture, appointment booking, feedback surveys
- Automatic opt-out compliance (STOP/START keyword handling)
- Delivery & campaign reports
- Team member access
- REST API access (on request)
Most Popular Annual Pro
₹11,999/year
- 2,000 free utility messages / month
- Official Meta WhatsApp Cloud API (Embedded Signup, no grey routes)
- Bulk CSV messaging with delivery tracking
- Template Manager — create, submit, sync approval status
- Two-way chat inbox
- Broadcast campaigns — target by CSV, saved groups, or contact tags
- Contact management — tags, groups, notes, CSV import/export
- Contact profile view — message, broadcast & flow history in one place
- Chatbot auto-reply — keyword & business-hours triggers
- WhatsApp Flows — in-chat lead capture, appointment booking, feedback surveys
- Automatic opt-out compliance (STOP/START keyword handling)
- Delivery & campaign reports
- Team member access
- REST API access (on request)
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How OneClickMsg compares on price
| Provider | Starting Price | Free Trial | Dedicated Indian Support |
|---|
| OneClickMsg | ₹999/month | 7 days, no card required | Yes |
| Wati | ₹3,499/month | Limited | No |
| AiSensy | ₹999/month | Limited | No |
See the full feature-by-feature comparison →
💡 Budgeting tip: if your business mostly sends order confirmations, OTPs, or delivery updates, those fall under Meta's utility category — OneClickMsg's plans include 1,000–2,000 free utility messages a month, so many small businesses barely touch conversation charges at all.
Frequently asked questions
How much does WhatsApp Business API cost in India?
OneClickMsg plans start at ₹999/month (or ₹11,999/year), including 1,000 free utility messages per month. This platform fee is separate from Meta's own per-conversation charges, which apply once you exceed the free tier.
Is WhatsApp Business API free?
Meta doesn't charge a signup fee for the API itself, but you need a platform like OneClickMsg to actually send messages, manage templates, and track delivery — and Meta's conversation-based charges apply once your free allowance is used.
What's the difference between the free WhatsApp Business App and the API?
The free WhatsApp Business App works on one device for small-volume, manual messaging. WhatsApp Business API is built for bulk sending, automation, multiple team members, and analytics — which is why it runs through a paid platform.
Can I switch from Wati or AiSensy to OneClickMsg?
Yes. Your WhatsApp Business Account and phone number stay with Meta, not your provider, so switching platforms doesn't mean losing your number or message history on Meta's side. Contact our support team and we'll help you migrate your templates.
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